African Bank Rewards Service

African Bank Limited (ABL) is a commercial bank in the Republic of South Africa with a vision to improve quality of life through affordable, convenient and responsible credit. With this vision in mind, BBD was approached to develop a client rewards service using Unstructured Supplementary Service Data (USSD) technology. The service would allow users to accomplish set goals by making payments on outstanding loans and in the process receive a mosaic of rewards. BBD provided a solution that not only enabled ongoing and sustainable engagement between African Bank and their clients but also provided African Bank with valuable user activity and reporting that enabled better customer relations and feedback.

Project Details