PruProtect was launched in 2007 as a joint venture between Prudential and Discovery, the global insurer that invented Vitality. In 2010, Discovery increased its shareholding to 75% and has now taken full ownership of PruProtect. As a result, PruProtect has changed its name to VitalityLife. Discovery has over 4.4 million customers across four continents, with already more than 800,000 members in the UK. BBD was requested to augment VitalityLife’s existing software development capability in 2015.