Liberty Life

Liberty is the third largest life insurer in South Africa by market capitalisation. Aimed at both consumers and financial advisers, Liberty's Risk Explorer offers a clear view of the company's product suite by giving users access to a high-level assessment of their long-term risk - including factors like gender, smoker status and age - and providing a ballpark quote. Liberty Life approached BBD to design (including UX), develop and deploy the Risk Explorer iPad App

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